A New Business Model of Beauty
Designing a Business Model FIT for Purpose… and Profitable Growth
Strategic Challenge
A Belgian Wellness & Beauty SME, pioneer in eye lashes and microblading/semi-permanent make-up services, faced the dual challenge of market repositioning and profitable growth restoration in a saturated market and a cosmetic services commoditization context.
Approach
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We performed a business model assessment aimed at highlighting dimensions of excellence and areas of investment.
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We conducted a competitive landscape analysis to assess the client’s market relevance.
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We identified both short- and long-term growth strategy options.
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We defined the optimal Target Business Model.
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Finally, we designed the Implementation Roadmap.
Impact
Growth strategy aimed at doubling revenues in 2 years supported by a premium repositioning, branding, and pricing strategy anchored in a newly defined purpose, and increased customer loyalty.