Purpose Strategy
To harness the potential of a firm's higher purpose -the noble calling of its "Existential Why"- requires a sharp look at the strategic dimension of its purpose, a clear implementation process throughout the firm, a strong enabler, and an enriched type of leadership for the benefit of Business & Society.
CEOs and C-Suite executives have become purpose-driven strategists and societal architects of their firm. With the Strategic Purpose Activation Playbook, they are only ten Q&A away from transforming their companies into fulfilling purpose-driven firms, and ten answers away from acquiring the status of Strategic Purpose Activator.
C-Suite executives are still trying to understand the Strategic Purpose Playbook whereas a new strategically non-identifiable object called business ecosystem is rising and redefining the General Strategy Playbook.
So, by applying strategic purpose to the world of business ecosystems, CEOs might well be rewriting the Playbook of their firm's legacy to society.
The 21st century Purpose Economy has redefined the meaning of business. In this context, CEOs have no other choice than to wear their transformational suit again and to enrich their strategic leadership repertoire. Gone are the days of the strictly business-focused CEO. The Purpose-Driven CEO Is Rising. And He Is There to Stay.
To reverse the track record of failure of change management and surf on the wave of transformational success, business leaders need to catch the wave of change leadership. Most importantly, they need to purposefully CHANGE the way they lead, the way they think, the way they learn, and THE WAY THEY... CHANGE.
The "Purpose Movement" has given birth to the urge of global harmonized measurement. And while the intent is bright, it is currently revealing a dark side i.e. "The Over-Multiplicity of Purpose Metrics Initiatives". So, which risks CEOs and CFOs need to be aware of to ensure the bright side still prevails at the end of the day?
C-Suite executives are still trying to understand the Strategic Purpose Playbook whereas a new strategically non-identifiable object called business ecosystem is rising and redefining the General Strategy Playbook.
So, by applying strategic purpose to the world of business ecosystems, CEOs might well be rewriting the Playbook of their firm's legacy to society.